WHAT IT IS
Amika Normcore Signature Shampoo that gently cleanses all hair types.
WHO IT'S FOR
All hair is welcome
WHY IT'S SPECIAL
it's called 'signature' for a reason...packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.
coconut acid - provides excellent lathering and conditioning.
works on all hair types - no matter what type of hair you have, Amika's signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and colour you desire!
How to
wet hair and massage from roots to ends.
rinse and follow with normcore signature conditioner or soulfood nourishing mask. 